B Babelio Playbook 15 / 24
Refresh: per decision EN · RU
Operating System · Artifact 15

Decisions & RACI

So we never debate the same thing twice. A 20-decision RACI matrix that names an owner for every recurring call, a seeded log of the calls already made during this playbook (with the ones still open flagged), and a one-line template for every future entry.

RACI rows
20
Decisions logged
12
Made
10
Still open
2

How to read this

RACI = the four roles per decision-type. The rule: exactly one A per row (one neck), R does the work, C is consulted before, I is told after. At pre-seed the cast is small — many roles collapse onto the founder today and split out as hires land (see 11-hiring-plan.html).

RResponsible — does the work AAccountable — one neck, signs off CConsulted — asked before IInformed — told after
Role keys (columns) CEO = founder / CEO · ENG = audio/OS-internals engineer (lead eng once team grows) · GRO = growth/community lead (CEO wears this hat until $25K MRR) · ADV = advisor / board / external counsel. Where a column shows "—" today, the A absorbs it.

RACI matrix · 20 recurring decisions

When one of these comes up, you don't convene a meeting — you check the row. The threshold column says when a decision escalates above its normal owner (e.g. a discount past the ladder, a vendor past a monthly cap).

Decision type CEOENGGROADV Escalation threshold
People
Hire (any role)ACICeng hire → ADV consult
Fire / terminateAIICalways ADV + counsel
Equity grant / refreshRIIA>1% → board approve
Contractor / agency engageACCI>$3K/mo → CEO sign
Money & pricing
Pricing / packaging changeACRIheadline ARPU → board I
Discount beyond the ladderAIRI>30% → founder approve
Refund / creditIIAI>$200 or >2 mo → CEO
Vendor / tool adoptionARCI>$500/mo → CEO sign
Marketing / paid spendAIRI>$2K/mo → CEO sign
Budget / burn re-forecastAIIC>15% burn shift → board C
Product & engineering
Roadmap item add / cutACCI>2-wk eng cost → CEO
Bug severity / priorityIACIP0/data-loss → CEO I now
Model / TTS provider swapCAIIGM impact >5pt → CEO
Release / ship to prodIAIIeval regression → block
Architecture / stack changeIAICirreversible → ADV C
Customers, legal & strategy
Customer escalation / churn saveIIAInamed/press risk → CEO
Contract / MSA / DPA signAIICnon-standard clause → counsel
Privacy / data-handling policyARICcapture-scope change → ADV C
ICP / positioning pivotAICCalways → board C
Fundraise: open / termsAIICterm sheet → board approve
The one rule that keeps this honest If a row ever needs two A's, the decision is mis-scoped — split it into two rows. The founder is A on most rows today because the team is two people; as the 2nd engineer ($10K MRR) and growth lead ($25K MRR) land, the A on Release, Bug priority, and Refund / churn save moves off the founder. Re-cut this matrix at each of those hires.

Decision log · seeded during this playbook

These are the calls already made (or explicitly left open) while building this playbook. Each one closes a debate the research surfaced — read the rationale before re-opening it. Two rows are open: founder input required (see REVIEW.md §7).

# Date Decision & rationale Owner Reversible Status
D-01 2026-05-20 Primary ICP = immersion learners (subtitle-led), not interpreters and not the B2B/SDK layer. Reviewers found docs naming opposite segments; learners are the better-reasoned wedge with dense, calendarable communities (r/LearnJapanese, Refold/MoeWay/Migaku). Cost: their WTP caps below the dub-COGS floor — so we monetize subtitle minutes + export, not dub margin. CEO partial made
D-02 2026-05-20 Hero mode = subtitle / dual-track (whisper-dub-under-original), auto-mute+dub demoted to optional. The ODI work shows muting the original destroys the learning job for the chosen ICP — so the flagship can't be the mute-dub feature. Dual-track keeps original audio, which immersion learners explicitly want. CEO + ENG yes made
D-03 2026-05-20 Headline price = $12/mo, not $15. Three docs anchored at $12 / $15 / $12; the validated consumer WTP band is $6–12. We chose to fit the ceiling rather than bet the consumer tier on a price the segment resists. Drives all of 10-financial-model.html (ARPU $12, 73% Pro GM). CEO partial made
D-04 2026-05-20 COGS source of truth = Cartesia + Deepgram (tech.md §8): ~$0.50/dub-hr, ~$0.31/subtitle-hr at 55% duty. The dub COGS number was contradicted 5–13× across three docs; this is the only one backed by a real vendor SKU and is already margin-positive. Re-derives GM and LTV everywhere. ENG yes made
D-05 2026-05-20 Self-host TTS deferred to Growth-stage, not a launch requirement. The "self-host or die" claim rested on an unverified $1.50/hr figure; since Cartesia retail is already profitable at our usage mix, self-hosting is an optimization to revisit only if dub volume or margin pressure justifies it. ENG yes made
D-06 2026-05-20 Reported LTV:CAC capped at ~3:1. The original 5.7:1 conflated NRR (95%) into the lifetime multiplier and ignored 6–8%/mo logo churn. Correct LTV = ARPU × GM × 1/monthly_churn ≈ $125; we report ~3:1 and retract 5.7:1 from the pitch. Honest-grade metric beats an inflated one a partner will dismantle. CEO no made
D-07 2026-05-20 Telemetry flywheel is a day-1 instrumented requirement, not a future hope. The audio tap is a head-start (public CoreAudio/WASAPI APIs, 0/7 Helmer powers), not a moat. The only durable moat candidate — per-app capture/eval telemetry — only compounds if we capture it from launch. ENG owns the schema before MVP ships. ENG no made
D-08 2026-05-20 GTM motion = community / content-led, no sales team before $40K MRR. This is a consumer wedge through named immersion communities; CAC is modeled at $35 on that basis. A sales hire pre-PMF burns the runway the audio engineer needs. Codified as the no-go rule in 11-hiring-plan.html. CEO yes made
D-09 2026-05-20 Dub is metered: $0.06/min overage, free dub capped at 15 min. This is the margin defense baked into the model — if a heavy-dub user shifts the mix and blended GM drops below 50%, the meter (not a price hike) protects the unit economics. Tightening the dub allotment is the first lever, not the last. CEO + GRO yes made
D-10 2026-05-20 Audio/OS engineer modeled on payroll from Month 1 at $14K/mo loaded. The entire 36-month plan and the native-desktop head-start rest on this one rare hire (Rust + CoreAudio/WASAPI). Every financial scenario assumes the role is filled day 1 — see D-12, which decides whether we can actually commit it. CEO no made
D-11 Funding path: pre-seed raise vs bootstrap. open — legal-ops assumes a US raise (Delaware C-corp, ~$1.2–1.5M); monetization shows a subtitle-margin bootstrap path to ~$10K MRR. The choice changes the entity, the burn shape, and whether the 2nd/3rd engineer hires fire at all. Blocked on founder decision + whether D-12 resolves yes. CEO + ADV no open
D-12 Commit the audio/OS-internals engineer. open — the single human-input gate (REVIEW.md P0, Team 0/50). The MVP timeline and the moat are fiction without a committed Rust/CoreAudio/WASAPI engineer (co-founder, hire, or named contractor). Founder must record their own technical background AND confirm this person, or the whole plan stays a hypothesis. CEO no open

The two open calls · founder input required

Everything above is decided. These two are not — and no agent can manufacture the answer. They are sequenced: D-12 gates D-11. Resolve the engineer first; the funding shape follows from it.

D-12decide first

Commit the audio engineer

Why blocked: the moat and the 10-week MVP both depend on one rare Rust + CoreAudio/WASAPI hire. With no founder-market-fit recorded, VC scores Team 0/50 — "no FMF = no meeting."

What unblocks it: founder records their own audio/OS-internals background AND names a committed engineer (co-founder / hire / contractor) — or admits the gap honestly and re-scopes the timeline.

Owner: CEO · ref: REVIEW.md P0 (team), BRIEF.md
D-11follows D-12

Pre-seed raise vs bootstrap

Why blocked: legal-ops assumes a US raise (Delaware C-corp, $1.2–1.5M); monetization shows a subtitle-margin bootstrap to ~$10K MRR. The two imply different entities, burn shapes, and hiring sequences.

What unblocks it: if the engineer joins for cash → raise the pre-seed (the $1.3M base case). If only for equity / unavailable → bootstrap the lean subtitle path and defer the 2nd/3rd engineer triggers.

Owner: CEO + ADV · ref: REVIEW.md §7, monetization.md §7-8

Decision template · for every future entry

When a meeting produces a decision (see the flow in 13-operating-cadence.html), it gets one row in the log above — never a Slack thread that evaporates. Copy this template. The reversibility flag is the most important field: irreversible calls (no) deserve more deliberation; reversible ones (yes) should be made fast and revisited.

One decision = one row copy & fill
ID / DateNext sequential D-NN · ISO date the call was made.
DecisionOne sentence, in the past tense: "We chose X over Y." A decision, not a discussion.
RationaleWhy — the constraint or evidence that forced it. The "over Y because…" half. This is what stops the re-debate.
Owner (A)The single Accountable name from the RACI row above.
Reversible?yes / partial / no. Drives how much deliberation it warrants and when it can be re-opened.
Review byOptional date or metric trigger to revisit (e.g. "re-open if churn >8% for 2 mo").
D-NN | YYYY-MM-DD
decision : We chose ____ over ____.
rationale: ____ (the constraint / evidence)
owner (A): ____
reversible: yes | partial | no
review by : ____ (date or metric trigger)
Bar for good

A founder can defer a recurring decision to a documented owner without re-litigating it, and a new hire can answer "who decides X here?" from this page alone — no meeting, no Slack archaeology. When the same debate surfaces twice, the second time is a 30-second lookup, not a 30-minute argument.

Cross-references
  • 13-operating-cadence.htmlThe decision-log flow: which meeting produces a row here, and how it gets recorded.
  • 11-hiring-plan.htmlThe hires that re-cut the RACI A-column ($10K and $25K MRR triggers); D-08 no-sales-team rule.
  • 10-financial-model.htmlD-03 ($12 ARPU), D-04 (COGS), D-06 (LTV:CAC cap), D-10 (engineer payroll) all drive this model.
  • 05-pricing.htmlD-09 metered-dub overage + 15-min free cap; the discount ladder behind the RACI threshold.
  • 16-risk-register.htmlThe open D-11 / D-12 calls map to the P0 team + funding-path risks with tripwires.
  • REVIEW.md §7Source of the two open founder decisions (ICP resolved as D-01; funding + FMF still open).
Babelio · Decisions & RACI · Playbook 15/24 Refresh per decision · re-cut RACI at each named hire